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Apple has launched a rare limited-time sign-up bonus for new Apple Card customers, marking an unusual departure from its typically incentive-free credit card strategy. The promotion is available for a short window and represents Apple’s effort to compete more directly with traditional credit card issuers in the increasingly competitive financial services market.

Apple has launched a rare sign-up bonus promotion for new Apple Card applicants for a limited time. This unusual move represents a shift in Apple’s credit card marketing strategy, which has typically avoided traditional promotional incentives since the card’s launch. The offer appears to be designed to boost Apple’s financial services customer base amid growing competition in the digital payment space.